RICEx: Small Business Entrepreneurship: Marketing a Business

You will be able to:

• Develop a comprehensive business positioning statement that accurately reflects the brand identity and unique value proposition of their entrepreneurial venture.
• Identify and analyze target market segments, utilizing demographic and psychographic data to effectively engage potential customers.
• Create detailed customer journey maps that outline the touchpoints and experiences customers have with the business, optimizing these for greater satisfaction and retention.
• Familiarize yourself with the legal and regulatory aspects of launching and operating a small business, including business structures, permits, licenses, and intellectual property protection.
• Master the art of selling, customer acquisition, and retention strategies to ensure long-term business success.
• Scaling and Growth: Explore techniques to scale and expand your business while maintaining its core values and objectives.
• Utilize various marketing tools and techniques to design and implement engagement strategies that build strong, lasting relationships with customers.
• Construct a robust marketing plan that includes goals, strategies, and metrics for success, ensuring alignment with overall business objectives and facilitating sustainable growth.

Who should attend:

• Aspiring entrepreneurs, start-up founders, or small business owners
• MBA students or college students majoring in business or a related subject
• Current small business owners, entrepreneurs, or leaders who need help crafting a business model canvas, pitch deck, or business plan draft