Skip to main contentSkip to Xpert Chatbot

DavidsonX, GalileoX: AI Technology for Marketing Optimization

Unlock the potential of AI in marketing by mastering advanced techniques such as predictive analytics, real-time optimization, NLP, email personalization, and social media strategy for impactful marketing.

3 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Starts Sep 6
Ends Dec 15
Enroll
AI Technology for Marketing Optimization

About this course

Skip About this course

In this course on AI technologies for digital marketing, learners will explore the fundamental principles and applications of predictive analytics, real-time optimization, natural language processing (NLP), and neural networks. Learners will understand the technologies that allow them to make informed decisions, optimize marketing campaigns dynamically, personalize customer interactions, and perform segmentation in digital marketing.

From market research to copywriting, email personalization, and social media scheduling, learners will explore cutting-edge methods powered by AI. The course emphasizes strategic selection and integration of AI tools to maximize impact in digital marketing. By this course's end, participants will be equipped to implement innovative AI-driven solutions across marketing functions, driving superior customer engagement and conversion rates.

Whether you're a seasoned marketer or new to the field, this course provides valuable insights and practical techniques to succeed in today's competitive landscape. Join us and unlock the full potential of AI for driving impactful marketing campaigns and achieving superior business outcomes.

At a glance

  • Institutions: DavidsonXGalileoX
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites:

    This course is designed for marketing professionals, entrepreneurs, business owners, and anyone interested in unlocking the potential of artificial intelligence to enhance their digital marketing efforts.

  • Associated programs:
  • Language: English
  • Video Transcript: English
  • Associated skills:Innovation, Predictive Analytics, Social Media Strategy, Scheduling, Market Research, Marketing Optimization, Copywriting, Artificial Neural Networks, Marketing, Artificial Intelligence, Customer Engagement, Digital Marketing, Natural Language Processing, Social Media

What you'll learn

Skip What you'll learn
  • Comprehend the role of AI technologies in digital marketing
  • Understand advanced data analysis techniques for marketing optimization
  • Evaluate the impact of AI technologies on marketing performance
  • Understand the various AI technologies available for digital marketing and their applications.
  • Master the use of AI-powered tools for generating compelling and persuasive copy for various marketing channels.
  • Explore emerging AI technologies and tools for social media monitoring, sentiment analysis, and competitor analysis.
  • Explore innovative tools for enhancing social media strategy.
  • Leverage AI for personalized marketing communications and customer segmentation.

Syllabus

Skip Syllabus

Module 1: Technology Behind the Tools

  • Predictive Analytics in Marketing
  • Real-Time Marketing Optimization
  • Enhancing Marketing Communications with NLP
  • AI and Neural Networks

Module 2: Enhancing AI-Driven Marketing: Market Research, Copywriting, Email personalization and Social media scheduling

  • Strategic AI Integration: From Selection to Impact in Digital Marketing
  • The Power of AI for Advanced Customer Segmentation
  • Copywriting Enhanced by AI
  • Email Personalization with AI
  • Social Media Scheduling and Strategy Optimization
  • Innovative Tools for Social Media Strategy

This course is part of AI for Marketing Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
2 months
3 - 5 hours per week

Ways to take this course

Choose your path when you enroll.

Certificate

Free

Price

$49 USD

-

Access to course materials

Unlimited

Limited

Expires on Sep 27

World-class institutions and universities

edX support

Shareable certificate upon completion

Graded assignments and exams

Read our FAQsin a new tab about frequently asked questions on these tracks.

Interested in this course for your business or team?

Train your employees in the most in-demand topics, with edX For Business.
Purchase nowRequest information