Skip to main contentSkip to Xpert Chatbot

DavidsonX, GalileoX: AI for Marketing Strategy and Creativity

This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand skills

3 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Starts Oct 17
Ends Dec 15
Enroll
AI for Marketing Strategy and Creativity

About this course

Skip About this course

Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.

This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.

At a glance

  • Institutions: DavidsonXGalileoX
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites:

    This course is designed for marketing professionals, entrepreneurs, business owners, and anyone interested in unlocking the potential of Artificial Intelligence to enhance their digital marketing efforts.

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Marketing Strategies, Boosting, Market Segmentation, Landing Page Optimization, Social Media, Digital Marketing, Artificial Intelligence, Automation, Creativity, Competitive Analysis

What you'll learn

Skip What you'll learn
  • Understand how to utilize AI to facilitate competitive analysis and craft effective marketing strategies.
  • Examine the application of AI techniques such as customer segmentation, sentiment analysis, and predictive analytics in understanding customer behaviors, preferences, and sentiments
  • Gain practical skills in implementing AI-driven marketing automation tools and platforms across various stages of the consumer journey.
  • Craft compelling social media posts using AI.
  • Optimize content, hashtags, and engagement strategies.
  • Learn text-to-conversion strategies.
  • Optimize landing pages, create persuasive copy, and boost conversion rates.

Syllabus

Skip Syllabus

Module 1: Strategy, Insights and Application

  • Leveraging AI for Marketing Strategy Development
  • AI in Customer Insights and Segmentation
  • Marketing and Campaign Automation Along the Consumer Journey
  • Implementing Campaign Automation: A Marketer’s Guide

Module 2: AI-Powered Creativity: Transforming Design, Video, Music, and more

  • Social Media Magic: Crafting Posts with AI
  • From Words to Motion: Creating Videos with AI
  • Visual Wonders: Generating Images from Text
  • Sounds of the Future: AI-Driven Audio Creation
  • Landing Page Genius: Text-to-Conversion Strategies

This course is part of AI for Marketing Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
2 months
3 - 5 hours per week

Ways to take this course

Choose your path when you enroll.

Certificate

Free

Price

$49 USD

-

Access to course materials

Unlimited

Limited

Expires on Nov 7

World-class institutions and universities

edX support

Shareable certificate upon completion

Graded assignments and exams

Read our FAQsin a new tab about frequently asked questions on these tracks.

Interested in this course for your business or team?

Train your employees in the most in-demand topics, with edX For Business.
Purchase nowRequest information