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With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. By seeing challenge as opportunity, this course aims to unfold communication challenges induced by the rise of social media and offer solutions to overcome these challenges.
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants.
In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
By the end of the course, participants should be able to:
- Describe recent global communication challenges faced by businesses around the world
- Explain global communication challenges from both academics’ and practitioners’ perspectives
- Discuss surrounding authentic communication cases and industrial practices
- Propose solutions in addressing the global communication challenges
- Become effective communicators and critical thinkers
Module 1: Effective social media communication
Introduction
Social media communication
Effective social media communication strategies
Social media engagement
Module 2: Big data analysis
Introduction
Emergence and characteristics of big data
Big data analysis: Its life cycle and challenges
Application of big data analysis in corporate communication context
Module 3: Handling fake news
Introduction
Understanding fake news
Verifying fake news
Responding to fake news
1. Who is this course suitable for?
Laypeople who have no/little knowledge of corporate communication (CC)/public relations (PR) and would like to broaden their horizons and pursue a career in CC/PR in near future.
Business leaders, senior managerial members, and communication professionals who would like to know more about the trending communication challenges and solutions in the business world.
2. How many topics does this course cover?
It covers 3 different key topics with total 9 units focused on global communication challenges situated in the social-media context, explained from both academics’ and practitioners’ perspectives.
3. How can I benefit from enrolling in this course?
You can expand your horizons by understanding recent global communication challenges faced by businesses around the world.
You can gain valuable insights from both top-notch scholars and CC/PR practitioners in terms of addressing the global communication challenges.
You can advance your career in the ever-changing communication environment.
