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WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

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Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
2 weeks
4–6 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

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Starts Nov 4
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How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

About this course

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Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.

A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.

Keywords:

Consumer Behaviour

Sales Influence

Consumer Psycology

Persuation Strategies

Influence Marketing

Neuromarketing

Persuation Techniques

Behavior Change

Consumer Marketing

Sales Strategies

At a glance

  • Language: English
  • Video Transcript: English
  • Associated skills:Communications, Marketing, Persuasive Communication, Sales, Influencing Skills, Decision Making, Consumer Behaviour

What you'll learn

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  • Learn how influence works within organizations and industries
  • Understand your clients and learn to use emotions as a driver of their decision-making
  • Discover the tools to make your marketing and communication more efficient
  • Learn to offer practical value to positively influence your clients

Syllabus

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Module 1: An introduction to influence and consumer centricity

Module 2: Moving from understanding to influence

Module 3: Leveraging social currency

Module 4: How to use triggers & emotion

Module 5: Making your brand public and practical

Module 6: Harnessing the power of Storytelling

Ways to take this course

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Certificate

Free

Price

$309 USD

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Access to course materials

Unlimited

Limited

Expires on Nov 18

World-class institutions and universities

edX support

Shareable certificate upon completion

Graded assignments and exams

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