Technologies such as artificial intelligence are reshaping the way businesses think about their marketing strategies, as well as how they choose to harness different channels.

The Oxford Digital Marketing: Disruptive Strategy Programme aims to provide you with the skills and confidence to respond to the forces driving disruption in the digital marketing landscape. You’ll investigate how consumer behavior and media consumption have evolved, and develop strategies for adapting your marketing approach to account for this. Led by faculty from Saïd Business School, University of Oxford, you’ll also learn how to capitalize on the power of social media, and effectively use emerging technology and digital marketing channels in your strategy.

Develop a future-focused perspective on marketing as you learn to leverage data and analytics in your decision making and create value in the face of disruption.

This Oxford Saïd programme is best suited to marketing managers working in leadership positions at digital agencies and other companies across industries. It’s also ideal for experienced professionals with a sound understanding of marketing principles who want to build on foundational training in digital and social media platforms with a course centered on future-focused strategy development in an age of disruption. The content is specifically designed for those who want to harness digital innovation in marketing and understand the opportunities that emerging trends and technologies will bring to organizations or clients.