University of Cape Town: Public Relations (PR)
Become an effective communications professional in the digital age.
Become an effective communications professional in the digital age.
Public Relations (PR)
About this Course
The evolution of social and online media channels has caused a visible shift in the way we consume traditional media. As the communications landscape continues to change, businesses and brands must turn to public relations (PR) professionals to help control their public image in order to positively impact their bottom line.
Want to be recognized as a tactical and pre-emptive PR manager? The Public Relations online short course from the University of Cape Town (UCT) offers the perfect opportunity to enhance or launch your career in PR, by exploring the latest techniques and tactics for effective PR practice in a digital age. Over ten weeks, you’ll learn to create your own PR plan, and gain the confidence to build strong public relationships and communication strategies.
If you’re a new or aspiring PR practitioner looking to update your current skill set and enhance your career, this course will provide you with insights to help you grow in your field. Additionally, the course offers those wanting to break into the PR industry with foundational knowledge, practical skills, and validation from Africa’s leading university in the form of a certificate of completion.1
1 QS Top Universities (2023).
Acquire the knowledge and techniques to establish robust public relationships and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
Some facts about the subject
$93.07 billion
The estimated global value of the public relations market by 2022.
MarketWatch (Aug, 2019).
91%
The percentage of African businesses who believe PR consultants must increasingly prove their direct contribution to meeting business goals.
AMEC (2019).
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