Effective product management requires expertise in a range of different business areas. Consequently, practitioners in this field must be well equipped to perform a number of different roles in order to ensure that their company delivers competitive products that align with consumer needs.

Through the Product Management online short course from the University of Cape Town (UCT), you’ll gain a holistic understanding of all the steps involved in developing, branding, launching, and managing a viable product. More specifically, you’ll learn how to design a product strategy and comprehensive development roadmap, get familiar with the product innovation process, and create a go-to-market strategy for a new launch. In addition to these learnings, you’ll have the chance to collaborate and form professional networks with the other students on the course.

As the course content is relevant to many industries, you’ll find that you can apply the practical skills you learn in each module to various different business disciplines.

This course is ideal for working professionals who want to enhance their career prospects by building or improving their ability to successfully bring products to market. It is especially suitable for those working in the fields of marketing, sales, user experience, business analytics, project management, information systems, and technology. Professionals who hope to use their knowledge of product development to boost business success may also benefit from this course, as will those seeking a practical product management toolkit for use in current or future roles.