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University of Cape Town: Product Management

Develop the expertise to oversee all phases of a product life cycle and ensure success in the marketplace.

Develop the expertise to oversee all phases of a product life cycle and ensure success in the marketplace.

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This course is offered by , an edX partner
6 weeks
7–10 hours per week
Starts Mar 3, 2025
Enroll by Mar 9, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

6 weeks
7–10 hours per week
Starts Mar 3, 2025
Enroll by Mar 9, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

Effective product management requires expertise in a range of different business areas. Consequently, practitioners in this field must be well equipped to perform a number of different roles in order to ensure that their company delivers competitive products that align with consumer needs.

Through the Product Management online short course from the University of Cape Town (UCT), you’ll gain a holistic understanding of all the steps involved in developing, branding, launching, and managing a viable product. More specifically, you’ll learn how to design a product strategy and comprehensive development roadmap, get familiar with the product innovation process, and create a go-to-market strategy for a new launch. In addition to these learnings, you’ll have the chance to collaborate and form professional networks with the other students on the course.

As the course content is relevant to many industries, you’ll find that you can apply the practical skills you learn in each module to various different business disciplines.

This course is ideal for working professionals who want to enhance their career prospects by building or improving their ability to successfully bring products to market. It is especially suitable for those working in the fields of marketing, sales, user experience, business analytics, project management, information systems, and technology. Professionals who hope to use their knowledge of product development to boost business success may also benefit from this course, as will those seeking a practical product management toolkit for use in current or future roles.

Course curriculum

Skip Course curriculum

Learn how to support the commercial launch of a new product as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Market sensing: Strategic analysis

Module 2: Product strategy and roadmap

Module 3: Product innovation

Module 4: Product development planning

Module 5: Go-to-market strategy

Module 6: Product performance management

About the certificate

Gain a comprehensive perspective of product management and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements. Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Some facts about the subject

<50%

The proportion of product managers surveyed who feel prepared to play the various roles expected of them.

McKinsey & Company (Nov, 2018)

59%

The percentage of product leaders that list incubating a new product or business line as their main business objective.

Feedback Loop (Mar, 2020).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.