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University of Cape Town: Marketing

Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.

Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.

...
This course is offered by , an edX partner
10 weeks
7–10 hours per week
Starts Mar 24, 2025
Enroll by Mar 30, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

10 weeks
7–10 hours per week
Starts Mar 24, 2025
Enroll by Mar 30, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

In an increasingly competitive business environment, companies need to make use of the latest brand management and promotional tactics to differentiate their offerings and attract target customers. Professionals with strong marketing skills can, therefore, play an important part in boosting an organization’s bottom line.

The University of Cape Town (UCT) Marketing online short course covers the fundamentals of marketing management and offers a holistic view of this important field. You’ll learn how to set marketing goals, create buyer personas, and develop and implement a comprehensive strategy that incorporates digital marketing best practices while leveraging traditional channels. Throughout the course, you’ll receive detailed instruction from an engaged head tutor and have the chance to apply your learnings practically by making marketing decisions for a fictional business.

This course is designed for both current marketing and business development professionals who want to refresh their skills, and those looking for an introduction to the field. It’s also aimed at business owners and entrepreneurs who are eager to develop their marketing knowledge so they can better position and promote their own brand.

Course curriculum

Skip Course curriculum

Familiarize yourself with product and service marketing tactics as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Understanding marketing management and planning

Module 2: Market research

Module 3: Branding strategy

Module 4: The product or service plan

Module 5: Competitive analysis

Module 6: Traditional marketing tactics and channels

Module 7: Digital marketing

Module 8: The sales plan

Module 9: Measuring marketing success

Module 10: Putting your marketing strategy together

About the certificate

Cultivate marketing skills and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements. Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Some facts about the subject

39%

The proportion of marketers who say that proving the ROI of their marketing activities is their top marketing challenge.

HubSpot (2018).

32%

The percentage of marketing leaders who list market research and competitive insights as a top influencer when it comes to future budget allocation.

Gartner (Oct, 2019).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.