![University of Cape Town Logo](https://prod-discovery.edx-cdn.org/cdn-cgi/image/width=auto,height=33,quality=100,format=webp/organization/logo_override/46b3b21f-89a8-4d9a-9151-5b12202a5c07-34457414e766.png)
University of Cape Town: Marketing
Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.
Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.
![Marketing](https://prod-discovery.edx-cdn.org/cdn-cgi/image/width=auto,height=auto,quality=75,format=webp/media/course/image/46b3b21f-89a8-4d9a-9151-5b12202a5c07-567856a86224.small.jpg)
Get more information
Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).
Get more information
Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).
Marketing
About this Course
In an increasingly competitive business environment, companies need to make use of the latest brand management and promotional tactics to differentiate their offerings and attract target customers. Professionals with strong marketing skills can, therefore, play an important part in boosting an organization’s bottom line.
The University of Cape Town (UCT) Marketing online short course covers the fundamentals of marketing management and offers a holistic view of this important field. You’ll learn how to set marketing goals, create buyer personas, and develop and implement a comprehensive strategy that incorporates digital marketing best practices while leveraging traditional channels. Throughout the course, you’ll receive detailed instruction from an engaged head tutor and have the chance to apply your learnings practically by making marketing decisions for a fictional business.
This course is designed for both current marketing and business development professionals who want to refresh their skills, and those looking for an introduction to the field. It’s also aimed at business owners and entrepreneurs who are eager to develop their marketing knowledge so they can better position and promote their own brand.
Cultivate marketing skills and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
Some facts about the subject
39%
The proportion of marketers who say that proving the ROI of their marketing activities is their top marketing challenge.
HubSpot (2018).
32%
The percentage of marketing leaders who list market research and competitive insights as a top influencer when it comes to future budget allocation.
Gartner (Oct, 2019).