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University of Cape Town: Events Management

Develop your ability to successfully design, plan, market, and manage events of all sizes.

Develop your ability to successfully design, plan, market, and manage events of all sizes.

...
This course is offered by , an edX partner
10 weeks
7–10 hours per week
Starts Feb 3, 2025
Enroll by Feb 9, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

10 weeks
7–10 hours per week
Starts Feb 3, 2025
Enroll by Feb 9, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

In the age of the experience economy, the ability to run memorable events that appeal to modern audiences is highly valued. A career in this field can be especially rewarding, but success requires a solid grasp of the latest concepts, principles, and practices.

The University of Cape Town (UCT) Events Management online short course takes a holistic view of event planning, exposing you to a wide variety of practical skills in this field. Guided by industry professionals, you’ll learn how to bid or pitch for an event, manage suppliers and service providers, develop an event budget, and implement marketing strategies using the various platforms available to you.

You’ll also be introduced to the concept of event greening, and you’ll walk away with the confidence to design and execute anything from a brand activation or wedding to a sporting contest.

This course is designed for both aspiring and established events managers and coordinators, including those looking to start and grow their own business. Practitioners already working in the industry can update their skill set and get to grips with changes in the field to improve their approach. At the same time, those just entering the industry can gain a solid foundation in events management, while enjoying student support from our team throughout the course.

Course curriculum

Skip Course curriculum

Learn about the event planning process as you work through the weekly modules of this online short course as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Introduction to events management

Module 2: Event role players

Module 3: Bidding and securing an event

Module 4: Event organization and project management

Module 5: Event operations and logistics

Module 6: Event design and decor

Module 7: Financial management of events

Module 8: Event marketing and sponsorship

Module 9: Risk management

Module 10: Sustainable events and event greening

About the certificate:

Refine your skills in events management and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements. Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Some facts about the subject

88%

The percentage of leaders that support event strategies when teams are able to prove ROI.

Bizzabo (2020).

59%

The percentage of planners who say environmental responsibility will notably affect their events in the future.

Eventbrite (Jan, 2020).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.