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University of Cape Town: Copywriting for Digital Marketing
Improve your ability to generate leads and drive conversion through impactful online copy.
Improve your ability to generate leads and drive conversion through impactful online copy.
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Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).
Copywriting for Digital Marketing
About this Course
The success of an organization’s online marketing material can be significantly enhanced by the work of a skilled copywriter. It’s the copywriter’s job to create persuasive, engaging content that captures an audience and inspires them to take action, and the University of Cape Town (UCT) Copywriting for Digital Marketing online short course is designed to prepare you for this task.
Guided by an industry expert, you’ll learn to apply copywriting best practices and techniques, write compelling copy, headlines, and calls-to-action for various online platforms, and develop a content marketing plan. You’ll also discover more about how copy can be changed to enhance search engine optimization and how to price copywriting work.
Equipped with the tools to tackle writing in the dynamic digital landscape, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish their brand or business online.
This course is suitable for aspiring copywriters looking to gain practical and up-to-date skills to move into a new role. It will also benefit existing copywriters who want to refresh their knowledge and stay abreast of the skills needed in a constantly evolving industry. The content is also relevant to business owners or entrepreneurs looking to improve the effectiveness of their digital marketing material.
Hone your copywriting skills and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
Some facts about the subject
7 benefits
Increased audience retention, lead generation, and improved conversions are three of seven benefits that high-quality, consistent content marketing can produce.
HubSpot (Jan, 2020).
93%
The percentage of the most successful content marketers who report that their organizations are very committed to content marketing.
Content Marketing Institute (2019).