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University of Cape Town: Copywriting for Digital Marketing

Improve your ability to generate leads and drive conversion through impactful online copy.

Improve your ability to generate leads and drive conversion through impactful online copy.

...
This course is offered by , an edX partner
6 weeks
7–10 hours per week
Starts Apr 24, 2025
Enroll by Apr 30, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

6 weeks
7–10 hours per week
Starts Apr 24, 2025
Enroll by Apr 30, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

The success of an organization’s online marketing material can be significantly enhanced by the work of a skilled copywriter. It’s the copywriter’s job to create persuasive, engaging content that captures an audience and inspires them to take action, and the University of Cape Town (UCT) Copywriting for Digital Marketing online short course is designed to prepare you for this task.

Guided by an industry expert, you’ll learn to apply copywriting best practices and techniques, write compelling copy, headlines, and calls-to-action for various online platforms, and develop a content marketing plan. You’ll also discover more about how copy can be changed to enhance search engine optimization and how to price copywriting work.

Equipped with the tools to tackle writing in the dynamic digital landscape, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish their brand or business online.

This course is suitable for aspiring copywriters looking to gain practical and up-to-date skills to move into a new role. It will also benefit existing copywriters who want to refresh their knowledge and stay abreast of the skills needed in a constantly evolving industry. The content is also relevant to business owners or entrepreneurs looking to improve the effectiveness of their digital marketing material.

Course curriculum

Skip Course curriculum

Learn to use effective content marketing to sell the need for a product or service as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Introduction to online copywriting and digital content

Module 2: Principles and best practice for online copywriting

Module 3: Headlines, calls-to-action, and persuasive copy

Module 4: Copy for social media and digital content

Module 5: Copywriting for search engine optimization

Module 6: Pricing and project strategies for client management

About the certificate

Hone your copywriting skills and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements. Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Some facts about the subject

7 benefits

Increased audience retention, lead generation, and improved conversions are three of seven benefits that high-quality, consistent content marketing can produce.

HubSpot (Jan, 2020).

93%

The percentage of the most successful content marketers who report that their organizations are very committed to content marketing.

Content Marketing Institute (2019).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.