LSE: Sustainability Communication Strategies
Develop practical tools and approaches to help navigate the complexities, challenges, and opportunities involved in communicating about sustainability.
Develop practical tools and approaches to help navigate the complexities, challenges, and opportunities involved in communicating about sustainability.
Get more information
Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).
Get more information
Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).
Sustainability Communication Strategies
About this Course
Duration : 3 weeks
As we face growing environmental and social challenges, companies around the world are seeking better and more sustainable ways of operating. But to drive meaningful change, they also need to rethink the way they communicate about their sustainability mission to employees, stakeholders, consumers, and the public. Today, professionals are tasked with developing open and honest communication strategies that reflect their organisation's efforts and speak to their audiences' attitudes, values, and beliefs about sustainability, while still delivering on business objectives.
The Sustainability Communication Strategies three-week online course from the London School of Economics and Political Science (LSE) will provide you with the tools to navigate the complexities and opportunities involved in impactful sustainability communication. Exploring both theory and practice, you’ll engage with current research, expert insights, and real-world case studies. You’ll learn how to develop an effective sustainability communications strategy that engages your audience as a conversation partner, balances ethics, organisational reputation, and stakeholder interests, and links communication with action.
This course is for professionals and mid-level managers who work in communications-related roles, seeking practical tools and techniques for developing internal and external messaging about sustainability initiatives and challenges. This includes those who are responsible for shareholder and stakeholder relations, community engagement, or public relations, as well as marketing communication professionals such as social media and brand managers. It would also benefit any manager who is in a public-facing function and needs to respond to consumer queries and concerns.
Some facts about the subject
Nearly 1 in 2
The proportion of UK consumers who feel that they can’t trust organisations on issues of sustainability.
Deloitte (2022).
53%
The percentage of Americans who doubt businesses' claims that they are environmentally friendly.
Businesswire (Mar, 2021).