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Develop a comprehensive strategic communications strategy to influence change within your organisation.
Duration : 6 weeks (excluding orientation)
In the landscape of today's volatile, uncertain, complex, and ambiguous (VUCA) world, relying solely on traditional communication channels is no longer sufficient. To thrive in this environment, organisations need to redefine their communication strategies to establish authentic connections and build lasting relationships with their audiences.
This London School of Economics and Political Science (LSE) Strategic Communications in Society online certificate course provides a comprehensive overview of the role that strategic communications play in organisational and social change. The course delves into the power communications and communicators possess in effecting change while highlighting the ethical considerations inherent in these actions.
Over six weeks, you’ll gain the skills and insights needed to develop a more strategic approach to your communications practice and learn to help your organisation navigate an increasingly VUCA external environment. The course encourages you to reflect on the wider societal impact of your communications work and uncover ways to establish yourself as a unique, influential voice within your organisation who can effectively influence change.
This course caters to a wide range of professionals in communications, public relations, marketing, media, and advertising. It’s particularly beneficial for experienced leaders in these fields, providing them with the necessary tools to excel in strategic communications and public relations. It’s also valuable for mid- to senior-level media and communication professionals aspiring to leadership roles. The course provides general managers and business leaders with tools to navigate complex messaging and engage diverse stakeholders. Additionally, it benefits government communications professionals and spokespeople seeking to enhance their strategic communications skills in response to a public demand for transparency.
Develop an action plan for strategic communications in your organisation as you work through the weekly modules of this online certificate course.
Orientation module: Welcome to your Online Campus
Module 1: Strategic communications in uncertain times
Module 2: Understanding communications strategies
Module 3: Ethical challenges for strategic communications
Module 4: Relationships with audiences and stakeholders
Module 5: Narratives for strategic communications
Module 6: Communicating for change
Enhance your strategic communications capabilities and earn an official certificate of competence from the London School of Economics and Political Science.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
“At LSE, we think strategic communication is never solely to do with organisations and their objectives; it’s also about their place in society as institutions that influence the distribution of resources and the construction of social hierarchies. They help to determine who or what matters to us, and who or what doesn’t.” – Charlie Beckett, Professor of Practice, LSE
“Strategic communication is an incredibly important area nowadays. It’s inherently part of the promotional culture we live in. We’re citizens, activists, consumers, and customers. And in any of those roles that we hold simultaneously, organisations of all kinds want to try and communicate with us; want to target us to help us understand why they’re important and why we should listen to them.” – Dr Lee Edwards, Course Convenor
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.