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Economist Education: Data Storytelling and Visualisation: Communicating with Numbers to Inform, Persuade and Decide

Learn to harness data visualisation to enable better decisions and communicate clear, powerful messages.

Learn to harness data visualisation to enable better decisions and communicate clear, powerful messages.

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This course is offered by , an edX partner
2 weeks
6–7 hours per week
Starts Jan 20, 2025
Enroll by Jan 26, 2025
Instructor-paced
Instructor-led on a course schedule
2 weeks
6–7 hours per week
Starts Jan 20, 2025
Enroll by Jan 26, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

Duration : 2 weeks

Almost everyone works with data in some form. Understanding how to do so effectively is a critical skill in a data-rich world. But to get the most out of your numbers and present a clear and compelling narrative, you need the skills to draw out the story beneath the data and communicate it to different audiences.

Data Storytelling and Visualisation, an online course from Economist Education, ensures you improve your skills and bolster your confidence in working with data. It teaches you how to develop a “data mindset”: a way to think about problems in business and the world at large, and recognise how data can help you make better decisions. Over two stimulating weeks, you will discover how best to visualise different data sets, and spot and avoid common pitfalls.

People new to data and chart-making will gain a set of practical, foundational skills. Those who work with data regularly will benefit from tips on honing their data-storytelling skills and making simple but powerful data visualisations. Both groups will learn how to create a culture of data-led problem-solving, guided by The Economist ’s award-winning data journalists, and receive detailed feedback on their charts from course tutors.

This is a foundational course for people who review, analyse or prepare reports and presentations using data, as well as those who want to use data in decision-making. It will benefit professionals looking to build their confidence in communicating insights from data to various audiences. It will also be valuable to those with analytics experience who would benefit from advice on visualising and presenting data. This course is designed for leaders, managers and decision-makers interested in learning practical techniques, as well as analysts and analytics managers who need to communicate specialist information and insights to an audience with persuasive power.

This course does not provide detailed, technical instruction in complex visualisations such as videographics or the most intricate infographics. However, even professionals with advanced data-visualisation skills stand to benefit from the course’s insights into unearthing the story beneath data and visualising the narrative clearly and beautifully.

Course curriculum

Skip Course curriculum

Build confidence in telling powerful stories with data as you work through the weekly modules of this online course.

Module 1

Narratives in numbers****

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Develop confidence in harnessing data to craft a compelling narrative.

  • Explore the range of ways in which data are collected, analysed and presented
  • Articulate the narratives that are latent in data
  • Learn how to source, process and communicate data effectively
  • Assess and combine multiple sources of data to find new insights
  • Evaluate data and findings for common errors in collecting and analysing numbers

Module 2

Effective infographics****

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Develop data visualisations to effectively inform and persuade others, and make better decisions.

  • Understand how to present data simply and clearly
  • Choose the right chart for a specific data-visualisation goal
  • Articulate how visual elements and design principles can be used to create effective data visualisations
  • Identify the common errors and potential deceptions that can occur in data visualisations

Some facts about the subject

Big Mac index

The Economist ’s data-analysis tool for purchasing-power parity is a global standard used in textbooks and academic studies.

The Economist (January 2023).

87.8%

The proportion of companies that increased investment in data and analytics in 2022, according to a survey by Wavestone, a consulting firm.

Wavestone (January 2023).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.