Most popular programs
Trending now
Better futures start here. Save up to 30% for International Women's Day with code IWDEDX25 through March 26. Learn more.
Better futures start here. Save up to 30% for International Women's Day with code IWDEDX25 through March 26. Learn more.
Gain an understanding of the science behind social media to optimize your social media strategy.
{"version":"1.0.1","id":2815,"featureFlags":{"formType":"STANDARD"},"embedFormData":{},"grouping":"mit","degreeOffering":null,"credentialType":"SHORT_COURSE","programsOfStudy":"5405a641-3022-4020-aeee-796523bbe771","inferredFields":{},"experimentalTrialAttributes":{},"formAttributesConfig":{},"fields":[{"hidden":true,"name":"lead_capture_form_type","label":"Lead capture form type - needs to be hard coded","required":false,"type":0,"value":{"text":"Downloaded Info Pack"},"helpText":"","mountPoint":1},{"hidden":false,"name":"email","label":"Email","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"last_name","label":"Last Name","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"first_name","label":"First Name","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"lead_share_opt_in","label":"GDPR Marketing Consent 🇪🇺","required":true,"type":8,"value":{"disclaimer":"","retailOptIn":{"sms":"","text":"Email me about the MIT Sloan Social Media Strategy: Creating Engagement, Insight, and Action online program.","email":"Email","phone":""},"leadShareOptIn":{"sms":"","text":"","email":"","phone":"","leadShareValue":""}},"helpText":"","mountPoint":1,"conditionallyRendered":true},{"hidden":false,"name":"lead_share_opt_in","label":"US Marketing Consent 🇺🇸","required":true,"type":11,"value":{"format":"checkbox","disclaimer":"text","optInValue":"","checkboxText":"","defaultRadio":"none","defaultChecked":true},"helpText":"","mountPoint":1,"conditionallyRendered":true},{"hidden":false,"name":"gdpr_prospectpartner_opt_in","label":"Learn more about the educational programs that Massachusetts Institute of Technology offers that may be of interest to me.","required":true,"type":2,"value":{"options":[{"label":"Yes","value":"true"},{"label":"No","value":"false"}],"defaultOption":""},"helpText":"","mountPoint":1},{"hidden":true,"name":"no_klondike_gdpr_setting","required":true,"type":15,"label":"","value":{"text":"always"}},{"hidden":false,"name":"","type":7,"value":{"text":"By consenting to receive communications, you agree to the use of your data as described in GetSmarter's [--link:https://www.getsmarter.com/privacy-policy target:blank]privacy policy[link--]. You may opt out of receiving communications at any time."},"mountPoint":2}],"screens":[{"allFields":[3,2,1,0,4,5,6,7,8],"conditional":{"4":[1,"",[{"data":"state.no_klondike_gdpr_setting"},{"data":"always"},{"op":0},{"data":"state.no_klondike_gdpr_setting"},{"data":"geo"},{"op":0},{"data":"state.no_klondike_carmen_sandiego_region"},{"data":"eu"},{"op":0},{"op":7},{"op":8}]],"5":[1,"",[{"data":"state.no_klondike_gdpr_setting"},{"data":"never"},{"op":0},{"data":"state.no_klondike_gdpr_setting"},{"data":"geo"},{"op":0},{"data":"state.no_klondike_carmen_sandiego_region"},{"data":"eu"},{"op":1},{"op":7},{"op":8}]]},"out":{"-1":["$next",[{"data":"$valid"}]]}}],"published":"2025-02-28T16:01:42.154Z"}
As social media evolves, it provides organizations with new and exciting ways to share their message and engage their audiences. However, to drive real action, they need to understand the science behind social media and the key to harnessing it effectively for business success.
The Social Media Strategy: Creating Engagement, Insight, and Action online short course from the MIT Sloan School of Management offers an in-depth look into the forces driving social media and how you can use them strategically to reach your organization’s goals.
Drawing on Sinan Aral’s book, The Hype Machine , you’ll gain an understanding of the technologies and trends impacting the social media landscape, as well as the neurological and economic factors that shape human behavior. Throughout this course, you’ll also learn about several powerful techniques to improve your social media marketing strategy. With guidance from MIT faculty and industry experts, you’ll walk away with the tools to leverage social media’s potential now and in the future.
The functional and strategic skills taught in this social media strategy course from MIT Sloan can be applied across any organization, both in the public or private sector. Business leaders and marketing professionals will all benefit from the various case studies featured throughout the program, as well as the practical frameworks for navigating today’s social media environment. It’s also relevant for NGOs, governments, policymakers, and influencers who wish to influence and engage their audience in an effective but ethical way.
Explore the science of social media to boost your marketing strategy as you work through the weekly modules of this online short course.
Orientation module: Welcome to your Online Campus
Module 1: The Hype Machine: Social media and the brain
Module 2: The economics of social media: Leveraging the attention economy
Module 3: Under the hood of the Hype Machine: How social media works
Module 4: Personalized mass persuasion
Module 5: Hypersocialization playbook
Module 6: The future of the social media Hype Machine
Acquire the skills to enhance your social media marketing and management endeavors, and earn an official digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
The total number of people using social media globally.
Hootsuite (Apr, 2021).
The number of people who started using social media for the first time between January 2020 and January 2021.
We Are Social (Jan, 2021).
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.