Most popular programs
Trending now
Better futures start here. Save up to 30% for International Women's Day with code IWDEDX25 through March 26. Learn more.
Better futures start here. Save up to 30% for International Women's Day with code IWDEDX25 through March 26. Learn more.
Develop the techniques and guidelines to execute a successful pricing strategy.
{"version":"1.0.1","id":2812,"featureFlags":{"formType":"STANDARD"},"embedFormData":{},"grouping":"mit","degreeOffering":null,"credentialType":"SHORT_COURSE","programsOfStudy":"2c9f1ac2-37a2-4faf-9292-f8cca4b742a6","inferredFields":{},"experimentalTrialAttributes":{},"formAttributesConfig":{},"fields":[{"hidden":true,"name":"lead_capture_form_type","label":"Lead capture form type - needs to be hard coded","required":false,"type":0,"value":{"text":"Downloaded Info Pack"},"helpText":"","mountPoint":1},{"hidden":false,"name":"email","label":"Email","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"last_name","label":"Last Name","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"first_name","label":"First Name","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"lead_share_opt_in","label":"US Marketing Consent 🇺🇸","required":true,"type":11,"value":{"format":"checkbox","disclaimer":"text","optInValue":"","checkboxText":"","defaultRadio":"none","defaultChecked":true},"helpText":"","mountPoint":1,"conditionallyRendered":true},{"hidden":false,"name":"lead_share_opt_in","label":"GDPR Marketing Consent 🇪🇺","required":true,"type":8,"value":{"disclaimer":"","retailOptIn":{"sms":"","text":"Email me about the MIT Sloan Pricing: Using data to improve pricing performance online program.","email":"Email","phone":""},"leadShareOptIn":{"sms":"","text":"","email":"","phone":"","leadShareValue":""}},"helpText":"","mountPoint":1,"conditionallyRendered":true},{"hidden":false,"name":"gdpr_prospectpartner_opt_in","label":"Learn more about the educational programs that Massachusetts Institute of Technology offers that may be of interest to me.","required":true,"type":2,"value":{"options":[{"label":"Yes","value":"true"},{"label":"No","value":"false"}],"defaultOption":""},"helpText":"","mountPoint":1},{"hidden":true,"name":"no_klondike_gdpr_setting","required":true,"type":15,"label":"","value":{"text":"always"}},{"hidden":false,"name":"","type":7,"value":{"text":"By consenting to receive communications, you agree to the use of your data as described in GetSmarter's [--link:https://www.getsmarter.com/privacy-policy target:blank]privacy policy[link--]. You may opt out of receiving communications at any time."},"mountPoint":2}],"screens":[{"allFields":[3,2,1,0,5,4,6,7,8],"conditional":{"4":[1,"",[{"data":"state.no_klondike_gdpr_setting"},{"data":"never"},{"op":0},{"data":"state.no_klondike_gdpr_setting"},{"data":"geo"},{"op":0},{"data":"state.no_klondike_carmen_sandiego_region"},{"data":"eu"},{"op":1},{"op":7},{"op":8}]],"5":[1,"",[{"data":"state.no_klondike_gdpr_setting"},{"data":"always"},{"op":0},{"data":"state.no_klondike_gdpr_setting"},{"data":"geo"},{"op":0},{"data":"state.no_klondike_carmen_sandiego_region"},{"data":"eu"},{"op":0},{"op":7},{"op":8}]]},"out":{"-1":["$next",[{"data":"$valid"}]]}}],"published":"2025-02-19T00:41:48.903Z"}
An effective pricing strategy offers your organization a key advantage over its competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.
The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan School of Management equips you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. In the course, you’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing, and develop techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries, enabling you to have a measurable impact on your organization.
Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.
Develop an analytical toolkit for pricing products and services successfully as you work through the weekly modules of this online short course.
Orientation module: Welcome to your Online Campus
Module 1: Value-based pricing: Determining prices based on economic value to the customer
Module 2: Survey design: Measuring customer perception of product value
Module 3: The role of price elasticity in improving pricing
Module 4: Analyzing the right data to drive better pricing decisions
Module 5: Implications of customer segmentation and product differentiation for pricing
Module 6: Creating a pricing strategy: Consolidating various pricing techniques
Assign economic value to a product or service according to market demand and earn an official digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.