An effective pricing strategy offers your organization a key advantage over its competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.

The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan School of Management equips you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. In the course, you’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing, and develop techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries, enabling you to have a measurable impact on your organization.

Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.