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MIT Sloan School of Management: Management Analytics: Decision-Making Lessons From the Sports Industry

Learn to use data and analytics to improve decision making within your organization.

Learn to use data and analytics to improve decision making within your organization.

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This course is offered by , an edX partner
6 weeks
6–8 hours per week
Starts Apr 2, 2025
Enroll by Apr 8, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

6 weeks
6–8 hours per week
Starts Apr 2, 2025
Enroll by Apr 8, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

As the amount of data in the world grows, so does the demand for skilled executives who are equipped with the knowledge to lead a data-driven organization. This program aims to teach managers and executives the strategic, technical, and managerial skills to integrate data analytics into an organization. Drawing on case studies from the sports industry, which has led the way in performance analytics, you’ll learn how to use data in your organization for improved decision making, goal setting, selection of appropriate technologies, structuring of teams, and communication. Guided by MIT faculty and industry thought leaders, this program helps you navigate the process of data transformation in your business or organization, from concept to implementation.

This MIT Sloan course aims to guide you to lead a data-driven transformation in your company. With an emphasis on process, management, and innovation, this program is designed to help business owners, leaders, and aspiring analysts understand the core elements of data analytics from a business perspective and harness it to gain a competitive edge. No technical experience is required.

Course curriculum

Skip Course curriculum

Develop the skills needed to lead a data-driven organization as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: From data to decision making

Module 2: Aligning analytics with your strategic goals

Module 3: Designing your analytics system

Module 4: Translating your analytics insights into action

Module 5: Humans and machines in partnership: Making your decisions with analytics

Module 6: Towards a data-driven culture

Earn a certificate of completion from MIT Sloan

Acquire the expertise to make informed, data-driven decisions using analytics and earn an official digital certificate of completion from MIT Sloan.

This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.

Some facts about the subject

$77 billion

The amount the big data industry will be worth in 2023.

Entrepreneur (Jan, 2019).

A personalized marketplace

AI, when used with care and compassion, enables companies that are data-, machine-, and network-centric to begin understanding the feelings of their customers and suppliers.

MIT Sloan Management Review (Aug, 2020).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.