Data, and the value it supplies, has become an invaluable business asset in today’s digital economy. Data monetization — converting data and analytics into financial gain — is now a crucial source of economic value for organizations across the globe.1

Explore how your organization can realize the full and future value of its data assets in the Data Monetization Strategy: Creating Value Through Data online short course from the MIT Sloan School of Management. Guided by renowned Faculty Director Dr. Barbara Wixom, you’ll learn to identify opportunities to create value from data to generate financial returns, drive process improvements, and leverage data-based insights to enrich products. In six weeks, you’ll gain a comprehensive understanding of data monetization using CISR-developed frameworks to empower you and your teams to strategically maximize value creation through data.

1MIT CISR (Nov, 2019).

The growing importance of data as a primary driver of business strategy, requires that data-driven business leaders elevate data and analytics strategies to advance a new vision of business problem-solving. This course is relevant to data-driven business leaders and analytics leaders intent on creating economic value from organizational data. People in these roles may include, but are not limited to, chief data officers, chief information officers, chief technology officers, and chief analytics officers. Technology, data, and information managers, not to mention non-tech leaders and business directors, will elevate any existing knowledge and benefit from the practical frameworks unpacked in the course.