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Persuade, motivate, and inspire audiences and stakeholders using data-driven storytelling and visualization.
{"version":"1.0.1","id":2809,"featureFlags":{"formType":"STANDARD"},"embedFormData":{},"grouping":"mit","degreeOffering":null,"credentialType":"SHORT_COURSE","programsOfStudy":"0e505156-7f65-4898-9959-4aa8ff35bca1","inferredFields":{},"experimentalTrialAttributes":{},"formAttributesConfig":{},"fields":[{"hidden":true,"name":"lead_capture_form_type","label":"Lead capture form type - needs to be hard coded","required":false,"type":0,"value":{"text":"Downloaded Info Pack"},"helpText":"","mountPoint":1},{"hidden":false,"name":"email","label":"Email","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"last_name","label":"Last Name","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"first_name","label":"First Name","required":true,"type":0,"value":{"text":""},"helpText":"","mountPoint":1},{"hidden":false,"name":"lead_share_opt_in","label":"GDPR Marketing Consent 🇪🇺","required":true,"type":8,"value":{"disclaimer":"","retailOptIn":{"sms":"","text":"Email me about the MIT Sloan Communicating Data Through Storytelling online program.","email":"Email","phone":""},"leadShareOptIn":{"sms":"","text":"","email":"","phone":"","leadShareValue":""}},"helpText":"","mountPoint":1,"conditionallyRendered":true},{"hidden":false,"name":"lead_share_opt_in","label":"US Marketing Consent 🇺🇸","required":true,"type":11,"value":{"format":"checkbox","disclaimer":"text","optInValue":"","checkboxText":"","defaultRadio":"none","defaultChecked":true},"helpText":"","mountPoint":1,"conditionallyRendered":true},{"hidden":false,"name":"gdpr_prospectpartner_opt_in","label":"Learn more about the educational programs that Massachusetts Institute of Technology offers that may be of interest to me.","required":true,"type":2,"value":{"options":[{"label":"Yes","value":"true"},{"label":"No","value":"false"}],"defaultOption":""},"helpText":"","mountPoint":1},{"hidden":true,"name":"no_klondike_gdpr_setting","required":true,"type":15,"label":"","value":{"text":"always"}},{"hidden":false,"name":"","type":7,"value":{"text":"By consenting to receive communications, you agree to the use of your data as described in GetSmarter's [--link:https://www.getsmarter.com/privacy-policy target:blank]privacy policy[link--]. You may opt out of receiving communications at any time."},"mountPoint":2}],"screens":[{"allFields":[3,2,1,0,4,5,6,7,8],"conditional":{"4":[1,"",[{"data":"state.no_klondike_gdpr_setting"},{"data":"always"},{"op":0},{"data":"state.no_klondike_gdpr_setting"},{"data":"geo"},{"op":0},{"data":"state.no_klondike_carmen_sandiego_region"},{"data":"eu"},{"op":0},{"op":7},{"op":8}]],"5":[1,"",[{"data":"state.no_klondike_gdpr_setting"},{"data":"never"},{"op":0},{"data":"state.no_klondike_gdpr_setting"},{"data":"geo"},{"op":0},{"data":"state.no_klondike_carmen_sandiego_region"},{"data":"eu"},{"op":1},{"op":7},{"op":8}]]},"out":{"-1":["$next",[{"data":"$valid"}]]}}],"published":"2025-02-19T00:39:32.241Z"}The ability to use data effectively is crucial to the success of most modern organizations. This includes optimizing processes using operational data, finding new customers through consumer data, and understanding the immediate business environment using competitor data. But it’s not enough to simply have data; nor is it enough to employ a team of analysts to sift through the multiple haystacks of raw information in search of a needle of insight. To effectively use data, organizations need professionals who are able to communicate and disseminate data-driven insights in order to properly guide decision making.
The MIT Sloan Communicating Data Through Storytelling online short course teaches you how to construct stories from data that persuade, motivate, and inspire action. Discover how to tailor logically sound presentations for a variety of audiences, as well as understand the best practices for presenting data with clarity rather than complexity. In the program, you’ll delve into the TOP-T (topic, orientation, point, transition) framework, developed by MIT Sloan faculty to make complex data more understandable.
This course is ideal for any professional who regularly presents data-driven insights, whether that role is technical or not. If you’re an analyst or analytics manager, the program will enhance your ability to communicate insights, particularly when presenting specialist information to general audiences. If you’re a manager, decision maker, or occupy a functional role, it equips you with the skills needed to tell a clear story with data that can be shared with key stakeholders in the organization. If you’re a consultant or entrepreneur, you’ll have the opportunity to learn practical techniques for persuading and influencing clients.
Learn how to communicate data into powerful stories as you work through the weekly modules of this online short course.
Orientation module: Welcome to your Online Campus
Module 1: Introduction to perception and visuals
Module 2: Visualizing data with graphs
Module 3: Effective presentation design
Module 4: Communicating clearly and with reason
Module 5: Building a persuasive argument
Module 6: Presenting for maximum impact
Acquire proficiency in effectively conveying data insights and earn an official digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
The reported share of industry-leading firms that are driving innovation with data.
NewVantage Partners (2021).
Chief data officers who successfully executed data-sharing initiatives are 1.7 times as effective as their peers at showing business value from their analytics strategy.
MIT Sloan (Sep, 2021).
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.