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IMD: Developing Digital Transformation Strategies

Learn how to stay competitive in an increasingly challenging business environment by harnessing three distinct strategies for organization-wide digital transformation.

Learn how to stay competitive in an increasingly challenging business environment by harnessing three distinct strategies for organization-wide digital transformation.

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This course is offered by , an edX partner
5 weeks
7–9 hours per week
Starts Mar 5, 2025
Enroll by Mar 11, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

5 weeks
7–9 hours per week
Starts Mar 5, 2025
Enroll by Mar 11, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

In an age of widespread disruption, where most organizations are concerned about the impact of new technologies but few feel like they’re responding adequately, digital transformation has become a business imperative. Successful digital transformation involves more than just the integration of digital technology — it’s an ongoing process, conducted at scale, incorporating careful planning, continual learning, and a cohesive short- and long-term strategy.

The Developing Digital Transformation Strategies online program from the Institute for Management Development (IMD) equips you with the skill set to strategically lead your organization through technological change. Over five weeks, you’ll develop a comprehensive understanding of what true end-to-end digital transformation entails, and learn to apply three unique strategies for the creation of digital experiences and transformation of digital functions and businesses in your own context. Leveraging Prof. Misiek Piskorski’s proven Digital Transformation Strategy Framework, you’ll learn to effectively harness organizational design to facilitate wide-scale transformation, as well as select and use the digital platforms best suited to your company. By the end of the program, you’ll be equipped with a clear digital transformation roadmap and a work-ready action plan to carve out your competitive advantage and navigate change in your organization.

This program will appeal to any professional who is seeking to lead their organization’s digital transformation. It’s relevant to individuals across industries, at all levels of transformation — whether not yet digitalized, currently digitalizing, or fully digitalized but yet to experience the benefits. C-suite executives, directors, and business leaders will unlock ways to grow their competitive advantage by developing a strategic roadmap for digital transformation, innovation, and decision making. Senior managers, strategists, and heads of functions or departments will gain the tools to remain relevant and valuable by positioning themselves at the forefront of their firm’s digital strategy. A variety of specialists, consultants, analysts, and managers will have the opportunity to network online with fellow professionals and advance in their careers. Existing technology specialists will learn to supplement their knowledge with strategic insight, and apply it broadly to their work.

Course curriculum

Skip Course curriculum

Learn to develop a successful digital transformation strategy as you work through the weekly modules of this online program.

Orientation module: Welcome to your Online Campus

Module 1: Digital experiences and transformation of functions

Module 2: Digital transformation of business

Module 3: Developing a digital transformation of business strategy

Module 4: Building a platform for digital transformation strategies

Module 5: Organizational design, culture, and leadership

About the certificate

Delve into impactful strategies for driving digital transformation and earn an official certificate of completion from the Institute for Management Development (IMD).

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the program handbook. The handbook will be made available to you as soon as you begin the program.

Successful completion of this online program counts towards your IMD alumni status. Find out more.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.

Some facts about the subject

90%

The percentage of top management teams that now view digital transformation as a priority — up from 68% before the global pandemic.

IMD (2021).

69%

The share of global leaders who plan to increase their financial commitments to digital transformation over the next 12 months, at an average investment of $12.6 million.

Deloitte (2021).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.