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Economist Education: Influence and Persuasion in Business: Strategies To Connect, Convince and Lead
Harness practical, ethical strategies to communicate better, forge agreement, and persuade people to act.
Harness practical, ethical strategies to communicate better, forge agreement, and persuade people to act.
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Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).
Influence and Persuasion in Business: Strategies To Connect, Convince and Lead
About this Course
Economist Education’s two-week online course, Influence and Persuasion in Business: Strategies to Connect, Convince and Lead, equips you with the practical tools to succeed in common workplace situations, whether you’re leading a meeting, negotiating with colleagues, or crafting a proposal. The course will help you master a framework for influence with three components: evidence, economics, and emotion. You’ll learn to handle resistance, build trust, and make your case effectively and ethically — upholding your integrity while advancing your career.
The program, created by invited experts and The Economist ’s journalists, offers a rich mix of perspectives. Steve Martin, a behavioral scientist, is the course’s founder; guest speakers include Andrew Palmer, The Economist’s Bartleby columnist on management, and business leaders including Sir Martin Sorrell.
Enjoy a free three-month digital subscription to The Economist with this executive-education course from Economist Education. Read articles on Economist.com or the app, listen to the weekly edition, watch videos, browse newsletters, immerse yourself in podcasts and join exclusive events.
This course is designed for executives, managers, and aspiring leaders to build consensus, inspire teams, and motivate people to act. Business-development professionals, salespeople, and entrepreneurs will sharpen their ability to pitch and persuade effectively. It stands to benefit anyone who needs to influence others — which is almost everyone in business.
Some facts about the subject
30%
The share of leaders who listed inspiring and motivating employees as a top challenge in 2023, according to a study of leadership-and-development professionals and department heads in America, Europe and the Asia-Pacific region.
Harvard Business Publishing (2023).
32%
The proportion of managers globally who trust their boss to do what is right.