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Economist Education: Influence and Persuasion in Business: Strategies To Connect, Convince and Lead

Harness practical, ethical strategies to communicate better, forge agreement, and persuade people to act.

Harness practical, ethical strategies to communicate better, forge agreement, and persuade people to act.

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This course is offered by , an edX partner
2 weeks
4–6 hours per week
Starts Mar 10, 2025
Enroll by Mar 16, 2025
Instructor-paced
Instructor-led on a course schedule

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

Get more information

Want to know more? Enter your information to learn more about this course from GetSmarter (an edX partner).

2 weeks
4–6 hours per week
Starts Mar 10, 2025
Enroll by Mar 16, 2025
Instructor-paced
Instructor-led on a course schedule

About this Course

Economist Education’s two-week online course, Influence and Persuasion in Business: Strategies to Connect, Convince and Lead, equips you with the practical tools to succeed in common workplace situations, whether you’re leading a meeting, negotiating with colleagues, or crafting a proposal. The course will help you master a framework for influence with three components: evidence, economics, and emotion. You’ll learn to handle resistance, build trust, and make your case effectively and ethically — upholding your integrity while advancing your career.

The program, created by invited experts and The Economist ’s journalists, offers a rich mix of perspectives. Steve Martin, a behavioral scientist, is the course’s founder; guest speakers include Andrew Palmer, The Economist’s Bartleby columnist on management, and business leaders including Sir Martin Sorrell.

Enjoy a free three-month digital subscription to The Economist with this executive-education course from Economist Education. Read articles on Economist.com or the app, listen to the weekly edition, watch videos, browse newsletters, immerse yourself in podcasts and join exclusive events.

This course is designed for executives, managers, and aspiring leaders to build consensus, inspire teams, and motivate people to act. Business-development professionals, salespeople, and entrepreneurs will sharpen their ability to pitch and persuade effectively. It stands to benefit anyone who needs to influence others — which is almost everyone in business.

Course curriculum

Skip Course curriculum

Learn how to influence and persuade others effectively in business as you work through the weekly modules of this online course.

Orientation module: Welcome to your Online Campus

Module 1: A framework for influence: evidence, economics and emotion

Module 2: Influence in action: principles, scenarios and ethics

Some facts about the subject

30%

The share of leaders who listed inspiring and motivating employees as a top challenge in 2023, according to a study of leadership-and-development professionals and department heads in America, Europe and the Asia-Pacific region.

Harvard Business Publishing (2023).

32%

The proportion of managers globally who trust their boss to do what is right.

Development Dimensions International, Inc. (2023).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.