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Learn how to develop a customer-centric marketing plan

Babson College
Professional Certificate inMarketing Strategy
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What you will learn

  • How segmentation, targeting and positioning methods can be used to acquire customers.
  • How to use the marketing mix: product, price, promotion, and place.
  • Create customer profiles and personas that help you identify the right marketing channels to reach your customers.
  • Develop content and messaging that directly address consumer needs and drive brand excitement.

  • Expert instruction
    2 skill-building courses
  • Self-paced
    Progress at your own speed
  • 2 months
    4 - 6 hours per week
  • Discounted price:$394.20 Original price:$438.00 USD
    For the full program experience

Courses in this program

BabsonX's Marketing Strategy Professional Certificate

Meet your instructors
from Babson College (BabsonX)

Gary Ottley
Gary Ottley

Full-Time Lecturer in Marketing

Babson College

Anjali S. Bal
Anjali S. Bal

Assistant Professor of Marketing

Babson College

Beth Goldstein
Beth Goldstein

Adjunct Lecturer

Babson College

Experts from Babson College (BabsonX) committed to teaching online learning

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Discounted price:$394.20 Original price:$438.00 USD

2 courses in 2 months

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