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TecdeMonterreyX: Digital Marketing and Data Driven Analytics

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Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.

4 semanas
5–8 horas por semana
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Digital Marketing and Data Driven Analytics

Sobre este curso

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This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.

  • Learning about the new digital communication trends as Influencer Marketing, to analyze how the advertising is moving from professional studios to the bedroom of an influencer.
  • Understanding about the main role of the digital footprint of a person but also of a brand in the digital ecosystem.
  • Learning about the SEO Fundamentals and why searching is the key component of any digital strategy.
  • Analyzing the impact of SEM Alignment through the usage of different techniques and campaigns.
  • Thinking about the UI/UX point of view, and why is so challenging to accomplish the needs and requirements from a customer.
  • Navigating through Social Media, and analyze the impact of each of them.
  • Going deeper in the data world by data driven analytics and big data escalations from social media.

De un vistazo

  • Language English
  • Video Transcript English
  • Associated programs
  • Associated skillsDigital Communications, Marketing, Search Engine Marketing, User Experience, Social Media, Digital Marketing, Search Engine Optimization, Big Data, Influencer Marketing, Algorithms, Analytics

Lo que aprenderás

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  • Learn how to use Influencer marketing and create the best strategy to approach your customer.
  • Understand the importance of your brand in the digital ecosystem.
  • Learn about the SEO Fundamentals.
  • Analyze data curated from your social media strategies.
  • Learn about UI/UX point of view.

Plan de estudios

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Digital Marketing Communication Strategies

* Influencer Marketing

* Digital Footprint

Digital Marketing through SEO and SEM Alignment

* SEO Fundamentals

* SEM Alignment

Website Optimization and Social Media Marketing

* UI/UX Design Optimization

* Social Media Marketing

Data Driven Analytics Strategical Decisions

* Data Driven Analytics

* Social Media Big Data

Este curso es parte del programa Digital Marketing and Customer Engagement Professional Certificate

Más información 
Instrucción por expertos
2 cursos de capacitación
A tu ritmo
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2 meses
5 - 8 horas semanales

Formas de realizar este curso

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Verified Track

Audit Track

Costo

249 US$

Free

Acceso a los materiales del curso

Ilimitado

Limitado

Caduca el 7 abr

World class institutions and universities

Asistencia de edX

Certificado para compartir al finalizar

Tareas con calificación y exámenes

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