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Yale SOM Executive Education: Digital Marketing: A Strategic Perspective

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.

...
, un socio de edX, ofrece este curso
8 semanas
6–8 horas por semana
Comienza el 12 feb 2025
Inscríbete antes del 18 feb 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

8 semanas
6–8 horas por semana
Comienza el 12 feb 2025
Inscríbete antes del 18 feb 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

Digital strategies, emerging technologies, and innovation have increasingly become the focus in modern marketing. It’s essential that businesses address any skills gaps and develop a fundamental understanding of how to generate value through customer-centric digital marketing.

During this eight-week program, you’ll explore how key digital marketing tools – including social media and mobile technology – can be leveraged to improve the consumer journey. Delve into the role experimentation and analytics play in enabling data-driven insights to empower decisions regarding the broader strategies of your organization.

This program is aimed at business leaders, professionals, executives and entrepreneurs, who want to gain a better understanding of their customers, and learn how to use key digital marketing tools and an integrated digital marketing strategy to enhance business performance. In an ever-changing consumer and digital landscape, this is essential for anyone who wishes to explore the role of digital marketing within an organization and how it can be utilized to inform decision-making strategy.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Learn to make data-driven strategic decisions using key digital marketing tools, as you work through the weekly modules of this online program and engage with an international cohort of like-minded business leaders and professionals.

Orientation module: Welcome to your Online Campus

Module 1: Frameworks for generating customer value

Module 2: Paid media: Advertising that reaches customers

Module 3: Owned media: Impactful content marketing

Module 4: Social media: Listening, promotion and engagement

Module 5: Expanding value using mobile technologies

Module 6: Using analytics to innovate

Module 7: Organizational considerations for digital transformation

Module 8: Digital marketing, regulation and the future

About the certificate

Acquire knowledge in strategic digital marketing and earn an official certificate of participation from the Yale School of Management Executive Education.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.

Algunos datos sobre el tema

45

The expected number of data sources brands will be using to drive marketing campaigns in 2025.

_Salesforce Pardot (Apr, 2019).___

2021

The year digital advertising will account for more than half the global adspend for the first time.

_Zenith Media (Jul, 2019).___

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.