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University of Cape Town: Social Media Marketing

Learn how to leverage key social channels to build brand awareness and broaden customer reach.

Learn how to leverage key social channels to build brand awareness and broaden customer reach.

...
, un socio de edX, ofrece este curso
8 semanas
7–10 horas por semana
Comienza el 20 mar 2025
Inscríbete antes del 26 mar 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

8 semanas
7–10 horas por semana
Comienza el 20 mar 2025
Inscríbete antes del 26 mar 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

Social media has transformed how businesses communicate with their customers. Once used predominantly for personal networking purposes, social channels are now recognized as key marketing tools, and organizations need sound strategies to properly leverage these platforms for promotional success.

The University of Cape Town (UCT) Social Media Marketing online short course is designed to teach you how to develop such a strategy. It’ll introduce you to the South African social media marketing landscape and familiarize you with key principles and practical tools that you can use to boost your company’s social presence. You’ll learn how to manage a social media community and use social channels to drive sales and generate leads. Ultimately, you’ll walk away with a comprehensive social media marketing strategy that aligns with business objectives.

This course is ideal for anyone wanting to improve their ability to use social media platforms optimally for marketing purposes. Marketing managers, community managers, content marketers, and digital marketing strategists should all find the content useful. The course is also suitable for business owners and brand leaders looking for the skills and confidence to promote their companies more effectively online.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Learn community management strategies as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Navigating the social media landscape

Module 2: Applying a social media content strategy

Module 3: Creating content that drives engagement

Module 4: Managing a social media community

Module 5: Advertising on social media

Module 6: Measuring and optimizing a social media marketing strategy

Module 7: Social media marketing management

Module 8: Consolidating a social media marketing strategy

About the certificate

Learn how to create a social media strategy and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Algunos datos sobre el tema

23 million

The total number of active social media users in South Africa.

We are Social and Hootsuite (Jan, 2019).

57%

The percentage of marketers who say social media marketing has been “very effective” or “somewhat effective” for their business.

Buffer (2019).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.