Ir al contenido principalSkip to Xpert Chatbot

University of Cape Town: Public Relations (PR)

Become an effective communications professional in the digital age.

Become an effective communications professional in the digital age.

...
, un socio de edX, ofrece este curso
10 semanas
7–10 horas por semana
Comienza el 27 mar 2025
Inscríbete antes del 2 abr 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

10 semanas
7–10 horas por semana
Comienza el 27 mar 2025
Inscríbete antes del 2 abr 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

The evolution of social and online media channels has caused a visible shift in the way we consume traditional media. As the communications landscape continues to change, businesses and brands must turn to public relations (PR) professionals to help control their public image in order to positively impact their bottom line.

Want to be recognized as a tactical and pre-emptive PR manager? The Public Relations online short course from the University of Cape Town (UCT) offers the perfect opportunity to enhance or launch your career in PR, by exploring the latest techniques and tactics for effective PR practice in a digital age. Over ten weeks, you’ll learn to create your own PR plan, and gain the confidence to build strong public relationships and communication strategies.

If you’re a new or aspiring PR practitioner looking to update your current skill set and enhance your career, this course will provide you with insights to help you grow in your field. Additionally, the course offers those wanting to break into the PR industry with foundational knowledge, practical skills, and validation from Africa’s leading university in the form of a certificate of completion.1

1 QS Top Universities (2023).

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Develop public relations communication and management skills as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Introduction to public relations

Module 2: Managing relationships with stakeholders

Module 3: Content creation and management

Module 4: Building valuable relationships

Module 5: Online public relations (Web PR)

Module 6: Public relations and social media

Module 7: Public relations activities and events

Module 8: Crisis and reputation management

Module 9: Measuring, tracking, and evaluating public relations activities

Module 10: Creating a public relations plan (PR plan)

About the certificate

Acquire the knowledge and techniques to establish robust public relationships and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Algunos datos sobre el tema

$93.07 billion

The estimated global value of the public relations market by 2022.

MarketWatch (Aug, 2019).

91%

The percentage of African businesses who believe PR consultants must increasingly prove their direct contribution to meeting business goals.

AMEC (2019).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.