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University of Cape Town: Marketing

Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.

Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.

...
, un socio de edX, ofrece este curso
10 semanas
7–10 horas por semana
Comienza el 24 mar 2025
Inscríbete antes del 30 mar 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

10 semanas
7–10 horas por semana
Comienza el 24 mar 2025
Inscríbete antes del 30 mar 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

In an increasingly competitive business environment, companies need to make use of the latest brand management and promotional tactics to differentiate their offerings and attract target customers. Professionals with strong marketing skills can, therefore, play an important part in boosting an organization’s bottom line.

The University of Cape Town (UCT) Marketing online short course covers the fundamentals of marketing management and offers a holistic view of this important field. You’ll learn how to set marketing goals, create buyer personas, and develop and implement a comprehensive strategy that incorporates digital marketing best practices while leveraging traditional channels. Throughout the course, you’ll receive detailed instruction from an engaged head tutor and have the chance to apply your learnings practically by making marketing decisions for a fictional business.

This course is designed for both current marketing and business development professionals who want to refresh their skills, and those looking for an introduction to the field. It’s also aimed at business owners and entrepreneurs who are eager to develop their marketing knowledge so they can better position and promote their own brand.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Familiarize yourself with product and service marketing tactics as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Understanding marketing management and planning

Module 2: Market research

Module 3: Branding strategy

Module 4: The product or service plan

Module 5: Competitive analysis

Module 6: Traditional marketing tactics and channels

Module 7: Digital marketing

Module 8: The sales plan

Module 9: Measuring marketing success

Module 10: Putting your marketing strategy together

About the certificate

Cultivate marketing skills and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Algunos datos sobre el tema

39%

The proportion of marketers who say that proving the ROI of their marketing activities is their top marketing challenge.

HubSpot (2018).

32%

The percentage of marketing leaders who list market research and competitive insights as a top influencer when it comes to future budget allocation.

Gartner (Oct, 2019).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.