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University of Cape Town: Digital Marketing

Develop a digital marketing strategy to enhance audience engagement and achieve business objectives.

Develop a digital marketing strategy to enhance audience engagement and achieve business objectives.

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, un socio de edX, ofrece este curso
6 semanas
4–6 horas por semana
Comienza el 3 feb 2025
Inscríbete antes del 9 feb 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

6 semanas
4–6 horas por semana
Comienza el 3 feb 2025
Inscríbete antes del 9 feb 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

The Digital Marketing online short course from the University of Cape Town explores the pivotal role of digital marketing in getting target customers to engage with organizations. Throughout the course, you’ll learn how to craft an impactful digital marketing strategy uniquely tailored to the South African marketplace. You’ll gain valuable insights and tools to implement best practices across digital marketing facets, from website creation to copywriting and posting on social media. Over six weeks, you’ll explore the importance of web analytics and search engine optimisation (SEO), decode the essentials of a robust content marketing strategy, and learn about the evolution of online advertising. You’ll also discover the strategic significance of influencer marketing within the broader digital marketing framework. Enriched with cutting-edge research, case studies, and insights from Course Convener Dr Nqobile Bundwini and other industry experts, this course will equip you with the digital marketing knowledge to help you reach your business goals.

This course is best suited to marketing professionals, whether already in the field or trying to get started, and business owners aiming to enhance their brand's online presence and engage with their target audience. It provides a strong introduction to digital marketing, making it a great learning opportunity for up-and-coming marketers. The online learning experience is personalized to each student's needs, and a support team is available around the clock to help. No prerequisites are required to enroll in this course.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Learn how to support and manage your brand’s digital marketing goals as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: An overview of digital marketing

Module 2: Website design and analytics

Module 3: Search engine optimization

Module 4: Online copywriting

Module 5: Online advertising and email marketing

Module 6: Social media marketing

About the certificate

Learn to develop a digital marketing plan that will help you reach your organization’s goals and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Algunos datos sobre el tema

12%

The share of marketers who don’t have a marketing strategy because they don’t know where to start.

Smart Insights (2024)

56%

The percentage of markers that will increase their investment in the next year if they make use of TikTok as a marketing platform.

HubSpot (2024)

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.