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University of Cape Town: Copywriting for Digital Marketing

Improve your ability to generate leads and drive conversion through impactful online copy.

Improve your ability to generate leads and drive conversion through impactful online copy.

...
, un socio de edX, ofrece este curso
6 semanas
7–10 horas por semana
Comienza el 24 abr 2025
Inscríbete antes del 30 abr 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

6 semanas
7–10 horas por semana
Comienza el 24 abr 2025
Inscríbete antes del 30 abr 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

The success of an organization’s online marketing material can be significantly enhanced by the work of a skilled copywriter. It’s the copywriter’s job to create persuasive, engaging content that captures an audience and inspires them to take action, and the University of Cape Town (UCT) Copywriting for Digital Marketing online short course is designed to prepare you for this task.

Guided by an industry expert, you’ll learn to apply copywriting best practices and techniques, write compelling copy, headlines, and calls-to-action for various online platforms, and develop a content marketing plan. You’ll also discover more about how copy can be changed to enhance search engine optimization and how to price copywriting work.

Equipped with the tools to tackle writing in the dynamic digital landscape, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish their brand or business online.

This course is suitable for aspiring copywriters looking to gain practical and up-to-date skills to move into a new role. It will also benefit existing copywriters who want to refresh their knowledge and stay abreast of the skills needed in a constantly evolving industry. The content is also relevant to business owners or entrepreneurs looking to improve the effectiveness of their digital marketing material.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Learn to use effective content marketing to sell the need for a product or service as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Introduction to online copywriting and digital content

Module 2: Principles and best practice for online copywriting

Module 3: Headlines, calls-to-action, and persuasive copy

Module 4: Copy for social media and digital content

Module 5: Copywriting for search engine optimization

Module 6: Pricing and project strategies for client management

About the certificate

Hone your copywriting skills and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.Please note, due to additional administrative requirements, at times UCT course certificate delivery may be delayed by several weeks/months.

Algunos datos sobre el tema

7 benefits

Increased audience retention, lead generation, and improved conversions are three of seven benefits that high-quality, consistent content marketing can produce.

HubSpot (Jan, 2020).

93%

The percentage of the most successful content marketers who report that their organizations are very committed to content marketing.

Content Marketing Institute (2019).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.