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CISL: Sustainable Marketing, Media and Creative

Confidently transition your marketing, media and creative practices to align brand and purpose in service of a sustainable future.

Confidently transition your marketing, media and creative practices to align brand and purpose in service of a sustainable future.

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, un socio de edX, ofrece este curso
8 semanas
8–10 horas por semana
Comienza el 5 feb 2025
Inscríbete antes del 11 feb 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

8 semanas
8–10 horas por semana
Comienza el 5 feb 2025
Inscríbete antes del 11 feb 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

Marketing, media, and creative have long been key enablers of the profit-driven business-as-usual economy, influencing and impacting the sustainability crisis we face today. Professionals from these sectors have a unique opportunity to take meaningful action and change their purpose to drive sustainable solutions. From the heart of the system, and as the engines of value creation in our society, these industries can play a central role in delivering positive leadership and transformation in sustainable production, consumption, and behavior.

The Sustainable Marketing, Media and Creative online short course from the University of Cambridge Institute for Sustainability Leadership (CISL) equips you with skills and strategies to re-align the purpose of marketing, media, and creative to support long-term wellbeing for all people and planet. Over eight weeks, you’ll learn how to inspire and reignite the potential for brands and creative roles to enable positive change. You’ll also gain a heightened awareness of both marketing’s physical impact on people and the environment and its capacity to influence human behaviors and identities, and engage in challenging discussions on issues such as growth, greenwashing, and consumption.

You’re invited to join a global cohort of industry pioneers, committed to reclaiming marketing’s role in the world. Through a combination of live sessions, peer support circles, and discussion, you’ll build vital connections that can help facilitate innovation and inspire collaborative action. With guidance from faculty and industry experts, you’ll also unlock practical strategies to drive transition and transformation in your sphere of influence, and develop the tools and confidence to maximize impact in your own career. At the end of the course, you’ll move from ambition to implementation with a practical Strategy for Action, setting you up to challenge the status quo and assume your place at the forefront of this change.

This course is designed for marketing, media and creative professionals who wish to be at the forefront of sustainability transformation. Marketers, brand, product or account managers and salespeople, across all levels of leadership, will develop a future-ready skill set to navigate and expand their influence in this rapidly growing area. PR consultants, communications specialists and creatives, such as designers, directors, artists and photographers, will uncover strategies to make sustainability part of their practice and improve the authenticity of their outputs. Executives, entrepreneurs and business owners will gain a greater awareness of how to guide their organization towards social, ecological and climate targets and consciousness, while supporting the transformation of the sector from within. The course will benefit professionals across all industries who want to enhance their careers and drive positive change.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Learn how to lead marketing’s sustainability transformation as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Reclaim marketing, media and creative

Module 2: Transition and transform

Module 3: Reform marketing's footprint

Module 4: Rewire marketing's brainprint

Module 5: Be boldly authentic

Module 6: Lead and innovate

Module 7: Move ambition to action

Module 8: Unite for long-term impact

About the certificate

Discover the art of incorporating and fostering sustainability within your organisation, practice, and society, and earn an official certificate of completion from the University of Cambridge Institute for Sustainability Leadership.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.

Algunos datos sobre el tema

80%

The majority of global marketers predict that sustainability will be at the top of their agendas in five years’ time.

World Federation of Advertisers (Apr, 2021).

77%

The percentage of global consumers who, within five years, only want to be spending with brands that are practicing green and sustainable advertising.

Dentsu (2021).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.