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SDA Bocconi: Sustainable Fashion: Brand and Business Strategy Program

Integrate sustainability practices into your operations and marketing strategies to build a robust, relevant, and competitive brand.

Integrate sustainability practices into your operations and marketing strategies to build a robust, relevant, and competitive brand.

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, un socio de edX, ofrece este curso
6 semanas
6–8 horas por semana
Comienza el 14 may 2025
Inscríbete antes del 20 may 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

6 semanas
6–8 horas por semana
Comienza el 14 may 2025
Inscríbete antes del 20 may 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

The fashion industry is known for expediting trends from runway to retail, sometimes at the expense of low-income factory workers and the environment. Thanks to evolving consumer and investor sentiment and events that have exposed the impact of poor production practices, conscious buyers are pushing brands to open up about their supply chain and build more transparent narratives. Now, more than ever, it’s imperative that fashion organizations — from fast fashion to luxury brands — make way for better, more sustainable business models.

The Sustainable Fashion: Brand and Business Strategy Program explores the fashion industry’s potential to build purpose-driven and sustainable brands. Guided by expert faculty from SDA Bocconi School of Management, you’ll be introduced to holistic and proactive sustainability practices based on the Environmental, Social and Corporate Governance (ESG) criteria. Explore the need for transparency in the fashion supply chain by examining its structure and challenges. Supported by real-world, global case studies, you’ll also discover how a brand's narrative can be leveraged to address consumer demands for sustainability. The curriculum also includes optional live sessions where you can network with peers and engage with program faculty and educators.

If you’re a business leader or manager looking to build a fashion brand with a positive impact, this program offers you strategic insights and analytical tools to integrate sustainability across your organization. As a marketing or brand professional, this six-week program will equip you with the skills to build a strong brand strategy and narrative that communicates your organization’s sustainability efforts to different stakeholders. Additionally, investors and consultants working in the fashion and luxury sectors, or career newcomers who are ardent social and environmental supporters, can use this program to start or grow in this dynamic industry.

Participants who successfully earn a certificate of completion for the SDA Bocconi Sustainable Fashion: Brand and Business Strategy Program may apply to enroll for the Executive Master in Luxury Management (EMiLUX). The Sustainable Fashion: Brand and Business Strategy Program certificate will count toward a segment of the Executive Master. Upon successful admission to the Executive Master, participants will be entitled to receive a discount of €3,000.

Note: Application to the Executive Master in Luxury Management is required and the assessments remain mandatory.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Examine the sustainability needs and possibilities for different fashion business models as you work through the weekly modules of this online program.

Orientation module: Welcome to your Online Campus

Module 1: Setting the scene for the new thinking about sustainability

Module 2: Brand-led sustainability

Module 3: A business model approach to sustainability

Module 4: The supply chain decoded

Module 5: Building and reporting stakeholder value

Module 6: Building a branded narrative in sustainability

About the certificate

Learn about the increasing business need to cultivate sustainable brands and earn an official certificate of completion from SDA Bocconi School of Management.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the program handbook. The handbook will be made available to you as soon as you begin the program.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.

Algunos datos sobre el tema

60%

The percentage of fashion and textile companies that rank sustainability as their second most important strategic objective.

Edited (2020)

66%

The percentage of consumers who plan to cease or reduce supporting brands who engage in unfair treatment of suppliers and employees.

McKinsey (Sep, 2020)

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.