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MIT Sloan School of Management: Pricing: Using Data to Improve Pricing Performance

Develop the techniques and guidelines to execute a successful pricing strategy.

Develop the techniques and guidelines to execute a successful pricing strategy.

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, un socio de edX, ofrece este curso
6 semanas
6–8 horas por semana
Comienza el 30 abr 2025
Inscríbete antes del 6 may 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

6 semanas
6–8 horas por semana
Comienza el 30 abr 2025
Inscríbete antes del 6 may 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

An effective pricing strategy offers your organization a key advantage over its competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.

The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan School of Management equips you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. In the course, you’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing, and develop techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries, enabling you to have a measurable impact on your organization.

Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Develop an analytical toolkit for pricing products and services successfully as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Value-based pricing: Determining prices based on economic value to the customer

Module 2: Survey design: Measuring customer perception of product value

Module 3: The role of price elasticity in improving pricing

Module 4: Analyzing the right data to drive better pricing decisions

Module 5: Implications of customer segmentation and product differentiation for pricing

Module 6: Creating a pricing strategy: Consolidating various pricing techniques

Earn a certificate of completion from MIT Sloan

Assign economic value to a product or service according to market demand and earn an official digital certificate of completion from MIT Sloan.

This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.

Algunos datos sobre el tema

82%

The percentage of consumers who expect transparency and control over their personal data.

IBM (Jul, 2019).

42%

The percentage of surveyed consumers who say they want companies to use their data securely and responsibly to customize pricing and promotions.

Accenture (Sep, 2019).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.