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MIT Sloan School of Management: Communicating Data Through Storytelling

Persuade, motivate, and inspire audiences and stakeholders using data-driven storytelling and visualization.

Persuade, motivate, and inspire audiences and stakeholders using data-driven storytelling and visualization.

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, un socio de edX, ofrece este curso
6 semanas
6–8 horas por semana
Comienza el 19 feb 2025
Inscríbete antes del 25 feb 2025
Al ritmo del instructor
Con un cronograma específico

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

Obtener más información

¿Quieres más información? Ingresa tus datos para conocer más sobre este curso de GetSmarter (socio de edX).

6 semanas
6–8 horas por semana
Comienza el 19 feb 2025
Inscríbete antes del 25 feb 2025
Al ritmo del instructor
Con un cronograma específico

Información sobre Curso

The ability to use data effectively is crucial to the success of most modern organizations. This includes optimizing processes using operational data, finding new customers through consumer data, and understanding the immediate business environment using competitor data. But it’s not enough to simply have data; nor is it enough to employ a team of analysts to sift through the multiple haystacks of raw information in search of a needle of insight. To effectively use data, organizations need professionals who are able to communicate and disseminate data-driven insights in order to properly guide decision making.

The MIT Sloan Communicating Data Through Storytelling online short course teaches you how to construct stories from data that persuade, motivate, and inspire action. Discover how to tailor logically sound presentations for a variety of audiences, as well as understand the best practices for presenting data with clarity rather than complexity. In the program, you’ll delve into the TOP-T (topic, orientation, point, transition) framework, developed by MIT Sloan faculty to make complex data more understandable.

This course is ideal for any professional who regularly presents data-driven insights, whether that role is technical or not. If you’re an analyst or analytics manager, the program will enhance your ability to communicate insights, particularly when presenting specialist information to general audiences. If you’re a manager, decision maker, or occupy a functional role, it equips you with the skills needed to tell a clear story with data that can be shared with key stakeholders in the organization. If you’re a consultant or entrepreneur, you’ll have the opportunity to learn practical techniques for persuading and influencing clients.

Plan de estudios de Curso

Omitir Plan de estudios de Curso

Learn how to communicate data into powerful stories as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Introduction to perception and visuals

Module 2: Visualizing data with graphs

Module 3: Effective presentation design

Module 4: Communicating clearly and with reason

Module 5: Building a persuasive argument

Module 6: Presenting for maximum impact

About the certificate

Acquire proficiency in effectively conveying data insights and earn an official digital certificate of completion from MIT Sloan.

This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.

El certificado se emitirá con tu nombre legal, y lo recibirás de forma digital una vez que hayas completado el programa, de acuerdo con los requisitos estipulados.

Algunos datos sobre el tema

48.5%

The reported share of industry-leading firms that are driving innovation with data.

NewVantage Partners (2021).

1.7x

Chief data officers who successfully executed data-sharing initiatives are 1.7 times as effective as their peers at showing business value from their analytics strategy.

MIT Sloan (Sep, 2021).

¿Por qué elegir GetSmarter?

GetSmarter es un socio de edX que brinda cursos en línea con soporte completo, relevantes para el desarrollo profesional. Los cursos están a cargo de expertos en el tema y cuentan con el respaldo de las principales universidades e instituciones del mundo. Con más de 15 años de experiencia en el sector del aprendizaje en línea, GetSmarter ofrece conocimiento experto de larga trayectoria en investigación de mercado, análisis de datos y perspectivas de negocios, con el objetivo de que adquieras las habilidades esenciales para tu crecimiento profesional.