BayreuthX: Value Co-Creation in Sport Management – A New Logic in a Changing Society

Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:

• Overview the traditional logic – the logic of sport products – used to analyze sport events
• Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
• Contrast the traditional logic with the value co-creation approach
• Analyze authentic examples and case studies conducted by international researchers
• Learn about sport sponsorship, branding, and ticketing
• Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
• Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!