Despite the emergence of numerous different business models, many enterprises still rely heavily on sales for profit. As a result, sales management is a vital business function that can have a significant impact on a company’s bottom line.

The University of Cape Town (UCT) Sales Management online short course aims to prepare you for success in this important field. It’s designed to teach you skills that are both relevant and practical, so you can not only improve your understanding of personal selling best practices, but also enhance your ability to build, train, motivate, and assess a sales team. You’ll learn how to perform cost analyses, select appropriate customer relationship management (CRM) systems, identify pricing strategies, and measure the business impact of your operations.

Class-wide online discussions will give you the opportunity to learn from fellow students and discuss topical issues, like closing techniques and recruitment challenges. Alongside course content, these sessions are designed to help you gain confidence in your ability to lead the sales function within any organization.

This course is suitable for both sales professionals pursuing a promotion into a management role, and existing sales managers looking to validate their skills and enhance their performance. Those who want to improve their knowledge of sales within a business development context will, most likely, also benefit from this content. To get value out of this course, it is recommended that you already have some experience in the sales field.