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edX: Try It: Introduction to Google Analytics

This course is an introduction to using an analytics platform to unlock the power of data. Explore how data from digital products and tools can prepare you improve ROI, develop user insights, and generate revenue results. This course prepares you to learn more advanced approaches to digital analytics and data analysis used by data analysts, marketers, product managers, and other business professionals.

Try It: Introduction to Google Analytics
1 weeks
1–2 hours per week
Self-paced
Progress at your own speed
Free
Access to course at no cost

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Starts Nov 22
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Try It: Introduction to Google Analytics

About this course

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Google Analytics is one of the most widely used digital analytics platforms available today. It is used by companies of all sizes to monitor and analyze data from their web-based applications. This free course will teach you how to navigate the Google Analytics interface and begin accessing and analyzing your analytics data. In this course, you will learn:

  • The definition of Digital Analytics
  • How to view digital data in Google Analytics reports
  • How to use Google Analytics’ explore feature to create custom views of your data

At a glance

  • Language: English
  • Video Transcript: English

What you'll learn

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  • The definition of Digital Analytics
  • How to view digital data in Google Analytics reports
  • How to use Google Analytics’ explore feature to create custom views of your data

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