edX: Try It: Intro to Branding

Gain the marketing insight to make inferences about existing brands and improve your own brand awareness. This free intro course aims to equip you with the basics you need to create a memorable identity your target audience will connect with.

You will learn:

• The key elements of branding.
• Brand equity and how to create it.
• The connection between branding and marketing.

By the end of the course, you will be able to:

• Articulate the required elements of a brand.
• Gain the skills to help with foundational marketing.
• Apply your branding knowledge to consumer-facing deliverables.