In this course, part of the Public Library Management Professional Certificate program, we’ll explore the nuts and bolts of creating a strategic plan by reviewing and reflecting on the strategic plans of a variety of library types.

Strategic planning is a strategy for setting an organization’s goals, vision, and desired future. You’ll learn how library leaders, in partnership with trustees, library boards, and/or municipal leadership, use strategic planning to set long-term goals as well as identify the necessary funding priorities, staffing needs, and other elements needed for success.

You’ll also learn how an effective strategic plan is more than mere paperwork: it is an ongoing planning, action, and reflection process that can engage all stakeholders in a common set of expectations and action steps for the future.