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QueensX: Strategic Account Management

4.3 stars
12 ratings

Learn the sought-after skills required to effectively maintain, retain and grow existing enterprise partnerships and customers.

6 weeks
4–6 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

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Starts Nov 25
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Strategic Account Management

About this course

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Strategic Account Management will examine a major challenge of sales teams - how to maintain your customer relationships in a competitive marketplace and how to grow their business with you.

In this course you will learn the sales processes, frameworks and skill sets utilized by top sales organizations in managing channel partnerships with retailers and resellers. Further you will learn how to implement a sales strategy to meet customer needs and increase customer satisfaction. You will be challenged to demonstrate your account management skills covering the range from customer service, customer success and to key account management.

This course is all about preparing you as a strategic account manager to build newly formed client relationships into long-term accounts to meet long-term goals of both client and the organization.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Customer Satisfaction, Sales, Customer Success Management, Account Management, Sales Strategy, Customer Service

What you'll learn

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Upon successful completion of this course, the student should be able to:

  1. Appreciate the components of common channel partnerships and reseller agreements.
  2. Develop an annual strategic plan for maintaining and growing business with a channel partner and reseller.
  3. Understand the common reasons for relationship friction and the risk of churn.
  4. Execute a framework for handling the most common issues that arise in a channel or reseller partnership.
  5. Appreciate how sellers structure their organization to manage customer accounts
  6. Compare and contrast the roles of customer service with customer success management with account management and key account management
  7. Execute a framework for handing the most common issues that arise in strategic account management involving enterprise accounts.

This course is part of Enterprise Sales Professional Certificate Program

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Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
5 months
4 - 6 hours per week

Ways to take this course

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Certificate

Free

Price

$189 USD

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Access to course materials

Unlimited

Limited

Expires on Jan 6, 2025

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Graded assignments and exams

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