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Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
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Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.
This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.
This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
3.1 Online Advertising Ecosystems
3.2 Evaluation of Online Display Campaigns
3.3 Online Reviews and Sentiment Analysis
3.4 Social Media /Social Network Analysis
3.5 Analysis of Social Media Big Data
Professor of Marketing, Dean’s Chair in Marketing Science, Assoc. Dean • University of Maryland
Associate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at Maryland Smith. • University of Maryland
Assistant Professor of Information Systems • University of Maryland, College Park