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Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
18,828 already enrolled!
Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.
You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.
We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.
Note that this course is priced at USD $278.
Learners need to have hospitality and tourism related experiences.
Week 1: An Introduction to IT in Hospitality & Tourism Industry
Develop a holistic view of the impact of ICT in the hospitality and tourism industry.
Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
Introduce the theoretical perspectives on technology adoption and innovation diffusion.
Week 3: Value Creation Through IT and Innovation
Discuss the IT-based value creation in hospitality and tourism organizations.
Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.
Week 5: Digital Marketing in Tourism & Hospitality
Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.
Week 6: Policy Implications of Big Data Analytics in Tourism and Hospitality Research
Introduce the concept of data-based decision making and the principles and tools for business analytics.
Discuss data sources and big data applications for decisions in hospitality & tourism organizations.
Week 7: Future Trends and Issues: Web 3.0, Blockchain, & Metaverse
Discuss the concept, development, and the application of Web 3.0, Blockchain and Metaverse in hospitality, tourism, and MICE industry.
Week 8: Digital Transformation in Tourism & Hospitality Organizations
Introduce digital transformation in tourism and hospitality organizations.
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
