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High demand in the E-commerce market and the transportation of products are very important factors in customer satisfaction. From the moment the product is picked up at the store until it reaches the final client, it goes through different stages where the utmost care is needed. It is a great challenge to ensure that delivery is timely and in keeping with the client’s expectations. Last mile logistics is vital for E-commerce.
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This course focuses on organizations’ need to deliver their products at the hands of online consumers who purchase goods and services from websites, and who are even more demanding than customers who personally go to stores or department stores. Due to the impact of technology in every day life, customer satisfaction and quick delivery are more present than ever. In this course you will develop skills in logistic operations for last mile delivery and the current challenges facing all virtual sales. You will also learn about success cases of companies worldwide that face logistic operations every day in order to get every product purchased to the consumer’s door.
MODULE 1: What is E-commerce logistics?
What is E-commerce logistics?
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The E-commerce value network
Impact of E-commerce logistics on customers
MODULE 2: E-commerce logistical process
Operations design
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Order supply
Last Mile logistics
MODULE 3: Challenges of E-commerce logistics
Logistical costs
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Payment and billing
Omnichannel
Storage nodes
Handling goods
Sustainability
Returns
Customer experience
Transportation
Traceability
Technology
MODULE 4: Success cases
Colombia Case
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Latam Case
Global Case
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