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Learn how to report and communicate credibly on your company CSR activities. Decode the “responsible” ads, labels and certifications of the products around you.
After a course session ends, it will be archived.
More and more companies devote significant resources to their corporate social responsibility policies. But how do they organize the reporting of their activities and performance? Do they communicate everything to all their stakeholders, both internal and external? Why or why not? How do they develop a credible communication policy that avoids “CSR-washing”? How to decode the communications of the companies around us? Can we trust green advertising?
If these questions interest you, this course is for you, whether you are a manager or an employee, or a teacher or a student! The content of this course may also be of interest to all citizens who want to make better-informed consumer choices.
You will be confronted with different business cases that will help you understand the challenges managers are facing. You will also be invited to interact with each other on the discussion forums, in particular to share your own examples and analyses.
By presenting the opinions and experiences of CSR and communication experts from both the academic and business spheres, this course invites managers, consumers and citizens to gain an in-depth understanding and a critical thinking approach to CSR reporting and communications.
Prior knowledge of the concept of CSR is useful. For those who have no knowledge of the subject, we recommend to take the course Discovering Corporate Social Responsibility as a preamble.
At the end of this course you will be able to:
How to organize reporting?
Why and how to communicate?
What communication tools and channels should be used?
"Great course to understand the basics of CSR marketing and communication. This will help you first understand what CSR means for a company, the importance of communication and how to write a communication plan.
Very well structured, a good balance between text and video.
Really liked it! " (a learner on ClassCentral)
Why are there some videos speaking French?
University of Louvain (UCLouvain) in Belgium is a French speaking university. The course was developed both in French and in English, allowing the interviewed experts to speak their prefered language. In case of an expert speaking in French, the video is subtitled in English.
