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Learn how to apply data analysis techniques to make sense of number sets and drive better business decisions.
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The transformative power of data and analytics has never been more important than it is today. Companies increasingly need to deliver insights on customer experience and business trends to remain competitive in the market.
The Business Analytics online short course from the University of Cape Town (UCT) aims to equip you with advanced data analysis techniques to support business decision making and critical thinking in times of ambiguity and uncertainty.
This course focuses on practical business application by showing you how to harness data visualization and storytelling to interpret number sets, identify patterns, and uncover business trends critical to driving growth in your organization.
By practically engaging with various analytical tools (such as SQL and Tableau, as well as Python on an introductory level), this course will empower you to tap into the power of business intelligence to transform your data and deliver actionable insights.
As this is an advanced course, it’s ideal for practicing analysts who want to update their knowledge, grow their careers, and improve their ability to impact business decisions with data insights. It’s also designed for those who aspire to become data scientists and for managers and senior decision makers who want to learn how to leverage data to make informed choices and add more value to their organizations. While there are no prerequisites for this course, it’s recommended that learners have a basic understanding of statistics and analytics before registering. Notably, students will engage with and run code via an IDE notebook but won’t have to write code themselves.
Explore data analysis techniques, tools, and platforms as you work through the weekly modules of this online short course.
Orientation module: Welcome to your Online Campus
Module 1: Business analytics and data visualization
Module 2: Business intelligence and data storytelling
Module 3: Factor analysis
Module 4: Cluster analysis
Module 5: Multiple regression
Module 6: Logistic regression
Module 7: Classification trees
Module 8: Business analysis and the future of data analytics
Gain skills in business analytics and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.