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Bringing a biotech innovation to the market requires a shift from science to business. Learn how to define a strategy for success.
New scientific discoveries in the biotechnology field can potentially change the world we live in. To do so, they need to be made available to the world. This course will help you build the knowledge and confidence to evaluate a biotech innovation's potential and develop a strategy for success.
The course illustrates the challenges of biotech entrepreneurship and what it means to start a biotech venture. It will teach you the methods needed to evaluate the potential of biotech innovations and how to define a suitable business model. You will learn how to develop a strategy to pursue with your venture and which first steps to take when starting your business endeavor.
This course is part of the professional certificate program “Realizing Biotech Innovations — A Business Guide for Scientists,” which consists of three courses designed to bring your biotech innovation to the market. The course is brought to you by the Technical University of Munich — one of Europe’s most outstanding universities in research and innovation. It offers academic expertise on biotech entrepreneurship, expanded by the hands-on expertise of those working in the field, such as industry experts and entrepreneurs who share their advice and experiences.
This course is suitable for you if you are contemplating whether and how to bring a biotech innovation to market — be it as an entrepreneur, in a biotech venture, or as an intrapreneur within a larger corporation.
Module 1: Understanding the Business of Biotechnology
Introduction of the specific business challenges in the field of biotechnology and what it means to start a biotech business
Module 2: Assessing Your Idea
Overview on evaluating the potential of biotech business ideas and how to tailor your product or service to the market
Module 3: Modeling Your Business
Introduction to the concept of business modeling and how to apply it in the field of biotechnology
Module 4: Getting Started
Outlook on how to strategically plan the next steps to realize your biotech innovation and what to be mindful of in terms of team development and IP transfer
