Module 1: Introduction to Digital Marketing

1.1 Demystify Digital Marketing

1.2 Digital Marketing Tools to expand business

1.3 Make a Website using WordPress

Module 2: SEM & SEO

2.1 Introduction to SEM & SEO

2.2 Paid Advertising (SEM)

2.3 Search Engine Optimization (SEO)

2.4 SEO Analytics & Comparisons

Module 3: Social Media Marketing & Content Strategy

3.1 Introduction

3.2 Omni Channel Marketing - Use of Different Social Media Platforms

3.3 Blogging

3.4 Content Creation

3.5 Facebook Marketing

3.6 Instagram and Influencer Marketing

Module 4: Email Marketing & Web Analytics

4.1 Introduction to email marketing

4.2 Email Marketing Platforms

4.3 Creation of Marketing emails

4.4 Tracking of marketing emails

4.5 Web Analytics

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