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Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities.
Marketing has always been about connecting with the prospects at correct time and place. In the world we are living in today, it means that we need to meet our potential clients where they already are, which is predominantly online.
This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.
The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.
At a glance
Module 1: Introduction to Digital Marketing
1.1 Demystify Digital Marketing
1.2 Digital Marketing Tools to expand business
1.3 Make a Website using WordPress
Module 2: SEM & SEO
2.1 Introduction to SEM & SEO
2.2 Paid Advertising (SEM)
2.3 Search Engine Optimization (SEO)
2.4 SEO Analytics & Comparisons
Module 3: Social Media Marketing & Content Strategy
3.1 Introduction
3.2 Omni Channel Marketing - Use of Different Social Media Platforms
3.3 Blogging
3.4 Content Creation
3.5 Facebook Marketing
3.6 Instagram and Influencer Marketing
Module 4: Email Marketing & Web Analytics
4.1 Introduction to email marketing
4.2 Email Marketing Platforms
4.3 Creation of Marketing emails
4.4 Tracking of marketing emails
4.5 Web Analytics
