What you will learn

How to identify and define the competitive advantages of your business
How to refine your strategy to maximize your competitive advantage and drive profits
How to leverage the four connected strategies to create continuous relationships with customers
How to move beyond traditional modes of customer interaction to create a fundamentally new business model
How to create a portfolio of connected strategies to respond to different customer segments
How to achieve sustainable competitive advantage in today’s business environment

Program Overview

Expert instruction

3 skill-building courses

Self-paced

Progress at your own speed

5 months

2 - 4 hours per week

$537.30

~~$597~~USD

For the full program experience

Courses in this program

Andrew M. Heller Professor of Management

The Wharton School of the University of Pennsylvania

David M. Knott Professor of Management

The Wharton School of the University of Pennsylvania

Experts from Wharton committed to teaching online learning

$537.30

~~$597~~USD

3 courses in 5 months

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