Inform your business strategy with data-driven insights on the market, your competitors, and your customer

Professional Certificate inMarket Research, Consumer Insights, and Competitor Analysis

What you will learn

Gather, interpret, and apply market and consumer data to your decision making, using a market research framework.
Develop a unique, data-driven corporate identity to defend your market position, increase your market share, and set your business apart from competitors.
Understand how to apply the tools and methodologies available to conduct market research.
Conduct a competitor analysis and examine existing trends using tools like Porter’s Five Forces.

Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
3 months
2 - 4 hours per week
Discounted price:$537.30 Original price:$597.00 USD
For the full program experience

Head of Projects, UCT Liberty Institute of Strategic Marketing

University of Cape Town

Managing Consultant, UCT Liberty Institute of Strategic Marketing

University of Cape Town

Experts from University of Cape Town (UCT) committed to teaching online learning

Discounted price:$537.30 Original price:$597.00 USD

3 courses in 3 months

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